NEW YORK, NY, September 27, 2007: Unimpressed with the Web's current plethora of patchwork shopping aggregator's—search engines, product comparison sites, shopping portals, etc.—Sarkissian Mason will launch Shopnik in October. With its sleek, superfast interface featuring product aimed at males 25-40 seeking the top tiers of technology and performance, Shopnik streamlines the process of finding the product you want with the features you need at the best possible price.
Creating a stand-alone business is a departure for the creatively focused interactive marketing company which is known for original digital work for such clients as Mazda, Boeing and Nike.
"Earlier this year I went online to buy a new LCD screen for myself and was frustrated by the online shopping experience" explains agency CEO Patrick Sarkissian. “ It was an ‘aha’ moment when I realized that we had the talent within our agency to take on the challenge of creating a site that made shopping for gadgets and gizmos fun and engaging.”
Shopnik, created in-house by Sarkissian and a team of programmers and creative directors, will debut next month initially featuring deep coverage of LCD screens, Laptop Computers, GPS Systems and Digital Cameras. The categories of Motorcycles and Sports Cars will be added soon after the launch.
With its new and advanced shopping model, Shopnik lets tech-savvy users plug in a specific set of features, technical specifications and a price range to rapidly hone in the products they seek. Beautiful multi-angled product shots, in-depth feature and spec sections and a smart comparator that includes the ability to save and store your product homework all combine for a fast, easy, specifics-driven shopping engine found nowhere else online. The look and feel of the site is enhanced by the absence of ads that inundate other shopping sites.
Shopnik brings myriad opportunities to Sarkissian Mason. Most important, it has created a entirely new business and revenue stream for the agency that will enable its employees to directly benefit by owning a piece of the new business. The company also hopes to use the launch of Shopnik as a springboard to create other new business ideas in the digital and interactive arenas. Finally, as Sarkissian Mason continues to explore and engage in these new businesses, it greatly expands the areas and level of expertise offered to its clients.
"Sarkissian Mason has found a way to evolve the traditional agency model to adapt to the growing vagaries of our business," adds Sarkissian. “By actively encouraging such an open, entrepreneurial environment at the agency we have taken a huge positive step toward ensuring both our longevity and success."
Sarkissian Mason is an independent marketing services agency specializing in the creation and development of breakthrough digital brand solutions for its clients. Founded in 1998, Sarkissian Mason has been a pioneer in helping its clients adapt new technology solutions to better connect with consumers. Its clients include leading Fortune 500 companies including Mazda, Boeing, Chrysler Financial, Nike and others. Sarkissian Mason is headquartered in New York with offices in Detroit, Arizona and California.